ONLINE MARKETING TRENDS
Bold Stammer Acceptance Campaigns : Speech Acceptance Campaign
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Stamma includes multiple imageries with the words ‘I Stammer’ intertwined with empowering language such as ‘Please Don’t Finish My Sentences,’ ‘I Am Just Like You,’ and ‘Thank You For Giving Me Time To Speak.’ The recent rebranding by Zag also proposes that BSA uses ‘Stamma’ as its new trading name in order to reach those with the speech impediment earlier. The campaign encourages and empowers those who stammer, their family, and their friends to strive and understand each other more.
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