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Humorous Animal Candy Sanctuaries

Humorous Animal Candy Sanctuaries

ONLINE MARKETING TRENDS

Humorous Animal Candy Sanctuaries

In honor of National Gummi Day (on July 15), SKITTLES is urging fans to stop eating gummi animals with the launch of its new SKITTLES Gummi Sanctuary. Fans can sign the online petition to give the candy animals a peaceful place to live. To kick off the campaign, SKITTLES debuted a hilarious public service announcement staring Trey Kennedy. The ad discusses the terrifying life of the gummi animals and urges fans to stop the torment and give them a sanctuary. Plus, one lucky fan to sign the pledge will win a year of free SKITTLES Gummies. “At Mars Wrigley, we’re always thinking of unexpected ways for people to engage with and enjoy our SKITTLES products,” said Fernando Rodrigues, Senior Brand Manager for SKITTLES. “With the creation of our SKITTLES Gummi Sanctuary, we hope to provide better moments, more smiles and a playful way for our fans to celebrate National Gummi Day on July 15. The iconic round shape, fruity flavor and squishy, soft chew of SKITTLES Gummies make them unique, and the perfect go-to treat for SKITTLES and gummi candy fans alike.”Image Credit: Skittles


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