The national airline of Taiwan, China Airlines, has gained international attention after its humorously honest travel commercial. Rather than depict the fantasy-like aspects of travel, the commercial shows voyagers potential travel mishaps and bad decisions they could make.
The frank honesty of China Airline’s commercial show travelers who have the misfortune of getting unexpectedly pregnant, injured, tattooed, married, and even haunted by a cursed keepsake. The video also depicts travelers who are unrecognizable thanks to their new plastic surgery, not fitting into clothing thanks to weight gain, and a surprising Visa bill a voyager receives after shopping abroad.
The ad targets young adults’ desire to travel and gain experience, and while they may not always be ideal, the commercial’s ability to be relatable has made it a viral. The commercial “invites you to discover what travel brings you.”