ONLINE MARKETING TRENDS
QSR Guacamole Promotions : National Avocado Day
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The company is also promoting a TikTok challenge called #GuacDance that starts on Friday, July 26. The #GuacDance challenge asks participants to show off avocado-themed dance moves to viral sensation, Dr. Jean’s guac song. This is the second partnership Chipotle has had wit TikTok, the first being the #ChipotleLidFlip challenge this past May.
This online-based promotion is expected to boost consumers’ use of Chipotle’s app and website for a more autonomous checkout process.
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