ONLINE MARKETING TRENDS
Immersive Color-It-Yourself Installations : artistic opportunity
Camden Town Brewery Boasted an Artistic Opportunity
This is a great example of how a marketing activation can bring together people, promote artistic opportunity for both professional, emerging and novice creators, and tap the imagination of the public.
The product that was debuted is a collaboration between Camden Town Brewery and 12 artists. This partnership has proven to be a popular one in the context of contemporary society. Launching 12 different prints which are part of a larger promotional campaign, the Color-It-Yourself Installation was comprised of three blown-up designs by Lucy Kirk, Ryan Chapman, and Thomas Slater.