B&B Studio Playfully Revamps the Aesthetic of Peppersmith

Peppersmith — a label that boasts highly flavorful gum and mint products, received a new brand identity that realizes itself in the form of contemporary marketing billboards and brand new gum packaging. The idea behind this project is to highlight Peppersmith’s “natural ingredients and strong flavors.”

If one was to compare the previous packaging aesthetic and the new one, it is easy to spot that B&B Studio was very generous with the color scheme, as well as very daring with its choice of an ultra-bold typeface. The idea behind the revamped gum packaging was to instill the ethos of “small packs, big personality.” Without a doubt, extremely visually appealing, Peppersmith also boasts a more sustainable manufacturing approach as the packages are plastic-free.

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