ONLINE MARKETING TRENDS
Modernized Gum Packaging : gum packaging
B&B Studio Playfully Revamps the Aesthetic of Peppersmith
If one was to compare the previous packaging aesthetic and the new one, it is easy to spot that B&B Studio was very generous with the color scheme, as well as very daring with its choice of an ultra-bold typeface. The idea behind the revamped gum packaging was to instill the ethos of “small packs, big personality.” Without a doubt, extremely visually appealing, Peppersmith also boasts a more sustainable manufacturing approach as the packages are plastic-free.