In-App Virtual Escape Rooms

It’s hard to find peace of mind in a cluttered room, and it can also be challenging to find a way to navigate the space, as IKEA recognizes with its newest virtual escape room. IKEA created an augmented reality escape room experience on Snapchat and it tasks users with organizing a cluttered space. The experience invites Snapchat users to “make room for what really matters” with Escape the Clutter, which is said to be both challenging and fun. Like any escape room experience, this one shares plenty of clues that provide the keys needed to escape, but in this case, they take the form of organizational solutions from the furniture and decor brand. Augmented reality experiences have proven especially popular amid the pandemic, especially as people need to be engaged in new ways from home.


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