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Multi-Person Social Media Features

Multi-Person Social Media Features

ONLINE MARKETING TRENDS

Multi-Person Social Media Features

The Instagram Live Rooms feature has been launched by the social media service that expands on the platform’s existing Live feature to help get more users in on the experience. The feature works by allowing up to four people to go live together, which builds on the previous model that would only accommodate a maximum of two participants. This is positioned by the brand as a solution for users to join in on Q&As, tutorials or even host their own online talk show with a range of participants.The Instagram Live Rooms feature builds on the need for ways for social media users to connect with one another in a more immersive digital manner as they spend extended periods communicating from afar.


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