In order to promote its new Absolut Juice product, the brand has partnered with renowned singer and rapper Lizzo for a summery and bright commercial that asks fans to #GetJuicy.

The video includes a snippet of the songstress’ hit song ‘Juice’ and features a 60s-themed, southern aesthetic with bold colors and vintage-themed apparel. In addition, the exclusive partnership between the brand and the singer will also include further collaborations that fans can get a sneak peek of through Absolut Juice’s Instagram, Facebook, and Twitter.

With the current push for more inclusion in advertising, Absolut Juice’s new campaign will likely resonate well with conscious consumers looking for brands that reflect their values.

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