Interactive Track-Remixing Videos : the beat machine

The newest summer campaign from Bacardi, Pass the Beat, introduces The Beat Machine on YouTube, which gives viewers the freedom to creatively remix a song. Using the fast forward feature on YouTube—which may be accessed by pressing the numbers one through nine and zero on the keyboard—The Beat Machine gives people the power to put their own unique twist on Major Lazer and Anitta’s Make It Hot song and music video.

With The Beat Machine by Bacardi on YouTube, there are a variety of different audio tracks that can be skipped to by pressing the corresponding keypad number, making it possible to create a completely new experience of the song.

Bacardi has experimented with this concept before on various social media platforms, including with Live Moves and Instant DJ on Instagram.