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Limited-Edition Mixed Fruit Ciders

Limited-Edition Mixed Fruit Ciders

ONLINE MARKETING TRENDS

Limited-Edition Mixed Fruit Ciders

The Kopparberg Mixed Fruit Tropical cider is a decidedly fruity new option from the brand that will provide consumers with a summery refreshment to enjoy in the warm weather. The cider features a blend of pineapple, passionfruit and mango flavors, which give it an unexpected twist in the face of other varieties on the market. The new flavor will be priced at £2.05 per 500ml bottle or £5 for a four-pack of 330ml cans.Head of Marketing at Kopparberg Rob Salvesen explained the new Kopparberg Mixed Fruit Tropical cider further saying, “This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer.”


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