Low-Calorie Crisp Campaigns

The Walkers 100-Calories or Less campaign is a new initiative from the brand to help increase awareness amongst consumers and let them know that some of their favorite snacks that be easily incorporated into their diet.The campaign is focused on consumer awareness and is hoped to help shift perceptions of the brand’s snacks as being suitable for portioned indulgence instead of a sporadic treat. The campaign will see many of the recognizable logos replaced with surprised and delighted phrases to help drive home the notion that they are lower in calories than originally perceived.Senior Brand Manager at Walkers Geoffrey Holtes explained the new Walkers 100-Calories or Less campaign further saying, “This activation is all about raising more awareness of the calorie content of a selection of our snacks. Through our initial research we quickly realised people were genuinely surprised when they learned that their favourite snacks were under 100 calories, and since calorie content is such a key consideration when making snack purchases, we wanted to ensure our customers are informed. Therefore, by shining a light on our


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