Connect with us

Selected News

Low-Calorie Seltzer Cocktails : Pacer Low Proof Seltzer

Low-Calorie Seltzer Cocktails : Pacer Low Proof Seltzer

ONLINE MARKETING TRENDS

Low-Calorie Seltzer Cocktails : Pacer Low Proof Seltzer

The Pacer Low Proof Seltzers Contain an ABV of 2%

The Pacer Low Proof Seltzer cocktails have been announced by the Craft Brew Alliance (CBA) through its pH Experiment unit as a new option for consumers that addresses the demand for lower alcohol refreshments.

The canned cocktails will launch in July in the US in three flavor varieties including Meyer Lemon & Lavender, Blood Orange and Melon & Mint. Each of the cocktails has an ABV of 2%, which is lower than many of the existing beers and cocktails on the market to make them applicable for consumers seeking to reduce their intake of alcohol.

pH Experiment General Manager Karmen Olson explained the inspiration behind the new Pacer Low Proof Seltzer cocktails saying, “We heard from many drinkers who said they wanted something that would help them pace themselves to stay in control. With seltzers growing triple digits but available only in non-alcohol or 5% ABV, we saw an opportunity to create a low-proof offering that would allow drinkers to moderate at their own pace.”



Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in ONLINE MARKETING TRENDS

  • Gamified Egg Cartons Gamified Egg Cartons

    ONLINE MARKETING TRENDS

    Gamified Egg Cartons

    By

    Happy Egg’s freshly redesigned egg cartons feature the first gamified augmented reality experience and those who...

  • AR-Powered Soda Campaigns AR-Powered Soda Campaigns

    ONLINE MARKETING TRENDS

    AR-Powered Soda Campaigns

    By

    The Jones Soda AR app gives its classic customer-designed label campaigns an augmented reality update. The...

  • Backyard Seltzer Gardens Backyard Seltzer Gardens

    ONLINE MARKETING TRENDS

    Backyard Seltzer Gardens

    By

    This summer, PRESS Premium Alcohol Seltzer is teaming up with stylist and designer Emily Henderson to...

  • 15 Low-Calorie Alcoholic Beverages 15 Low-Calorie Alcoholic Beverages

    ONLINE MARKETING TRENDS

    15 Low-Calorie Alcoholic Beverages

    By

    Low-calorie alcoholic beverages are popular among wellness-minded consumers, especially in the summer months. Luckily, for everyone,...

  • Dry Oil Body Mists Dry Oil Body Mists

    ONLINE MARKETING TRENDS

    Dry Oil Body Mists

    By

    Hume Supernatural is an exceptional brand that nurtures the skin microbiome with its personal care products...

To Top
error: Content is protected !!
Top