The Lucozade Energy Watermelon & Strawberry Cooler is Tasty

The Lucozade Energy Watermelon & Strawberry Cooler is the latest flavor of energy drink from the brand that promises to deliver exceptional flavor and a burst of stamina for consumers. Available now in three size serving size options, the energy drink has a particularly summery flavor profile that will be marketed to consumers through a substantial marketing campaign.

This will consist of digital, outdoor and shopper-facing ads that are targeted at consumers aged 18 to 35 who might not otherwise purchase other flavors from the brand. This was further explained by Brand Manager for Lucozade Energy Bridget Hirst who explained, “This combination of popular summer flavours in our brand-new packaging, alongside the £13m value growth on the flavours range in the last year, demonstrates both the consumer demand for Lucozade Energy flavours and the incremental sales opportunity for retailers with the brand-new addition of Watermelon & Strawberry Cooler (IRI, Market Place GB, Latest 52 w/e 24.02.19 vs 52 w/e 25.02.18).’’



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