ONLINE MARKETING TRENDS
Textural Filled Chocolate Treats : Thorntons chocolates
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These New Thorntons Chocolates Come in Three Delicious Options
This lineup of Thorntons chocolates have been unveiled by the brand as a new year-round treat option that will deliver exceptional flavor in a sharing-friendly serving size. The chocolate treats come in three flavor options including Caramels, Truffles and Fudge, which are each filled with the namesake recipe for a textural taste experience. Each of the treats come in generous serving sizes that are ideal for sharing and have a perfect bite-sized format that is ideal for portioned indulgence.
Customer Development Director at Ferrero spoke on the new Thorntons chocolates lineup saying, “This range will help to attract new consumers into the category to drive incremental growth, with 60% of consumers saying they would buy the product in addition to their current repertoire [Nielsen, 2018]. With Thorntons’ expertise of crafting high-quality chocolates with sophisticated centres, we’re confident that this offering will be a favourite amongst consumers looking for a premium sharing product or decadent treat.”
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