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Luxury Virtual Makeup

Luxury Virtual Makeup

ONLINE MARKETING TRENDS

Luxury Virtual Makeup

Zepeto is an app that lets users create a 3D animated version of themselves to use in in-app chatrooms and thanks to a collaboration with Dior, users can virtually try on looks created by Peter Philips, the luxury brand’s Creative & Image Director. This partnership marks Zepeto’s first beauty collaboration and with it, fans can discover nine iconic makeup looks. Many fashion and beauty brands are venturing into the metaverse to engage new audiences and interact with fans outside of retail stores. This collaboration speaks to Gen Z and it also gives young consumers the chance to engage with content from the designer brand in an affordable way. With this collaboration, Dior is speaking directly to a younger generation of shoppers who want to outfit not only themselves but their virtual versions too.


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