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Virtual Luxury Fashion Outfits

Virtual Luxury Fashion Outfits

ONLINE MARKETING TRENDS

Virtual Luxury Fashion Outfits

The Off-White x Snap partnership is introducing a dozen looks so that Snapchat users can dress their virtual avatars in Bitmoji outfits. The designs come directly from the new Off-White Fall/Winter 2021 collection and they include looks like the Out of Office Sneaker, t-shirts, sweats and more. Snapchat users can try on looks from the new collection within a rendering of the newly opened Off-White flagship store. With this collection, Off-White founder and creative director Virgil Abloh recognizes that people are looking for ways to express themselves authentically online by having their digital personas match their sense of style. Digital fashion is becoming more prevalent across multiple platforms and the digital generation is investing in pieces that support creative self-expression in virtual settings. Fortunately for fans of the styles, the Bitmoji outfits can also be sported in the real world.


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