ONLINE MARKETING TRENDS
Martian Smartphone Campaigns : lead the species
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OPPO’s ‘Lead the Species’ Appeals to Adventurous Millennials
The artful Lead the Species campaign features custom-made costumes, including avant-garde suits and couture outfits, that are paired with futuristic makeup looks and scenes on a rugged Martian landscape.
According to OPPO, “Our aim is to inspire Millennials to further explore themselves and to embrace their inner leader—much like we have done at OPPO.”
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