ONLINE MARKETING TRENDS
Maximalist Whimsical Pop-Up Shops : whimsical pop-up
‘Mrs and Mr Bateman’ Mixes Fashion, Interior Design and Art
The design-driven shop builds a strong narrative around the fictional Bateman family — travelers of the world and patrons of the art. The activation is divided into “seven decorative vignettes,” each “referencing a different character or setting of the story.” Visitors are able to survey the installation, marvel at the aesthetic and even purchase items on display at the whimsical pop-up.