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Maximalist Whimsical Pop-Up Shops : whimsical pop-up

Maximalist Whimsical Pop-Up Shops : whimsical pop-up


Maximalist Whimsical Pop-Up Shops : whimsical pop-up


‘Mrs and Mr Bateman’ Mixes Fashion, Interior Design and Art

This whimsical pop-up shop in west London boasts rich layers of meaning that set it apart from traditional extensions of temporary activations. The maximalist destination is arranged in collaboration with three creatives — interior designer Natalie Tredgett, fashion dealer Clemmie Myers and artist Selena Beaudry. The trio brings together its collective expertise to facilitate a whimsical pop-up space that is titled ‘Mrs and Mr Bateman.’

The design-driven shop builds a strong narrative around the fictional Bateman family — travelers of the world and patrons of the art. The activation is divided into “seven decorative vignettes,” each “referencing a different character or setting of the story.” Visitors are able to survey the installation, marvel at the aesthetic and even purchase items on display at the whimsical pop-up.


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