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Meat-Inspired Plant-Based Snacks

Meat-Inspired Plant-Based Snacks

ONLINE MARKETING TRENDS

Meat-Inspired Plant-Based Snacks

Meat snacks are enjoyed for their premium flavor and high protein level but aren’t as applicable as they used to be given the increased popularity of plant-based lifestyles, which is something Peperami Vegerami is here to change. The Vegerami Chick’nless Bites come in two flavor options including Pep’d Up and Smokin’, which are both suitable for vegetarians to enjoy. The snack comes in 40-gram servings that contain less than 134-calories per portion and are perfect for a standalone snack or as part of a larger meal.Marketing Director of Peperami and Jack Link’s Laura Trivulzio spoke on the new Peperami Vegerami product saying, “At 90% penetration, we are a nation of meat eaters, but as the flexitarian trend gains momentum, there’s never been a better time to introduce a healthier, meat-free snack to cater to young adults and families – particularly with ‘feeling good’ cited as the key motivation for meat free choices. We believe our new Vegerami range will significantly contribute to category growth, as the meat-free and meat snacking categories grow side by side.”


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