The #ChipotleLidFlip is Chipotle’s First Campaign on TikTok

To kick off the festivities for Cinco de Mayo, Chipotle is introducing its first-ever campaign on TikTok, which also makes it the first fast-casual brand to partner with TikTok on a hashtag challenge in the United States. As TikTok is an app for sharing fun, short-form mobile videos, the campaign challenges users to participate in the #ChipotleLidFlip.

Earlier this year, Maryland’s Daniel Vasquez captured the interests of Chipotle fans with a signature move that saw him flip a lid to “seal the deal on a burrito bowl while working on the Chipotle line.” Fans are being challenged to recreate the move on TikTok using the campaign hashtag and enjoy no delivery fees on May 5th on all orders of $10 or more that are placed using the Chipotle app.

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