ONLINE MARKETING TRENDS
Minimal Futuristic Technical Wear : futuristic technical wear
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The latest collaboration between outdoorsy adventure brand The North Face and HYKE makes its debut with this lookbook and the Fall/Winter 2019 offerings exhibit a strikingly chic collection of futuristic technical wear.
Strong ties to slick minimalism are established as the capsule navigates the space between an elegant aesthetic and function-forward construction. The outerwear options surely maintain something industrial, with clean lines and a color palette that boasts olive, black, and beige.
The HYKE x The North Face capsule of futuristic technical wear will drop at Isetan Shinjuku and The North Face Standard Futako-Tamagawa on September 11th. The designs are made to be exclusive to Japan, signaling a certain intensity in the market for fashion-forward performance wear.
Photo Credits: The North Face/ HYKE
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