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Mix-and-Match Snack Packs

Mix-and-Match Snack Packs

ONLINE MARKETING TRENDS

Mix-and-Match Snack Packs

Just in time for holiday snacking, Frito-Lay has launched ‘Make Your Own Variety Packs.’While Frito-Lay has long given customers the option to purchase mixed snack packs, the snacks included have always been predetermined. Now the brand is giving consumers more choice with its Make Your Own Variety Packs. Available from the brand’s online shop, Snacks.com, the new option allows consumers to pick 20 small bags of Frito-Lay snacks for just $10. There are over 40 different snack varieties to choose from, meaning you can mix and match tons of different combinations.Currently the Make Your Own Variety Pack option is only available in 24 states, however, Frito-Lay plans to roll out the new option nationwide as early as 2021.Image Credit: Frito-Lay


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