ONLINE MARKETING TRENDS
Modernized Water Packaging : sparkling spring water
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The New Highland Spring Sparkling Spring Water Packaging is Fresh
The new Highland Spring Sparkling Spring Water packaging was addressed by Head of Marketing at Highland Spring Group Carol Saunders who said, “Whilst still a popular option for special occasion consumption, sparkling water is now considered an everyday treat that’s a little more special than still water thanks to bubbles that create a sensory experience. With all this in mind, the opportunity to win in plain sparkling water is huge. The new bottle has already tested well with consumers and we’re confident that it will deliver against demand and drive further growth.”
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