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Multi-Sensory Cognac Houses : Maison Martell

Multi-Sensory Cognac Houses : Maison Martell

ONLINE MARKETING TRENDS

Multi-Sensory Cognac Houses : Maison Martell

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‘Martell the Journey’ at Maison Martell Has Interactive Installations

Maison Martell in Cognac is one of the oldest and most famous French cognac houses and ‘Martell the Journey’ offers an immersive and interactive way for guests to discover its rich history. Martell the Journey gives visitors the chance to experience the historic site according to their personal interests based on three themes—Heritage, Savoir-Faire and Part des Anges—which can be enjoyed independently or together to form a complementary perspective on Maison Martell and its cognacs.

While the Heritage pathway gives people the chance to walk through history, Savoir-Faire spotlights artisans and Part des Anges shares a multi-sensory experience with interactive digital installations. This new journey invites people to discover the 300-year-old cognac house in a way that awakens all the senses.

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