Connect with us

Selected News

Music-Altering Beer Ads

Music-Altering Beer Ads


Music-Altering Beer Ads

Beck’s Sound ad shows the connection between the senses, uniquely highlighting how music can alter the taste of beer. According to an Oxford University study, certain low frequencies can alter one’s perception of taste, enhancing the sensation of bitterness. Beck’s latest campaign put this theory to the test with the help of some of Brazil’s top electronic DJs. The beer brand tasked each DJ with remixing a song at 73 Hz — the frequency that alters the senses. A sample group was then called in to test the theory. Each subject was shocked to find the beer tasted different based on the music’s frequency, offering a unique sensory experience. Beck’s has uploaded a self-guided version of this test, enabling consumers to try it out at home.Image Credit: Beck’s / AKQA SP

Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


To Top
error: Content is protected !!