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Nacho-Inspired Faux Movie Trailers : chasing gold

Nacho-Inspired Faux Movie Trailers : chasing gold

ONLINE MARKETING TRENDS

Nacho-Inspired Faux Movie Trailers : chasing gold

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Taco Bell’s Chasing Gold Ad Stars Darren Criss

Taco Bell’s hilarious new ad spot pokes fun at music biopics by featuring Darren Criss in a faux movie trailer that’s dubbed ‘Chasing Gold.’

The hilarious ad is centered around the fast food chain’s limited-edition Nacho Fries, which will be arriving back at Taco Bell for the fourth time since its conception. In the clever ad, Criss plays a newly discovered pop star, and chronicles his rise and fall from fame, as he creates music that’s inspired by Taco Bell’s new offering. The limited-edition nature of the product is emphasized throughout the trailer, as Criss realizes his career relies on the indulgent menu item, emotionally exclaiming “without warm nacho cheese sauce, I’m nothing.”

Image credit: Taco Bell

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