Connect with us
img

Selected News

Narrative-Driven Co-Branding Campaigns : co-branding campaign

Narrative-Driven Co-Branding Campaigns : co-branding campaign

ONLINE MARKETING TRENDS

Narrative-Driven Co-Branding Campaigns : co-branding campaign

[ad_1]

KFC & MTN DEW Debut Sweet Lightning in a Quirky Campaign

A new co-branding campaign has surfaced from a collaboration between MTN DEW and KFC. The two companies have joined forces to debut the refreshing Sweet Lightning drink which is characterized by notes of peach and honey.

Ahead of the beverage’s launch — this is scheduled for July 1st, MTN DEW and KFC facilitate a narrative-driven co-branding campaign which introduces a new character. Appropriately dubbed ‘Sweet Lightning,’ the mascot is a dapper-looking fellow in a yellow suit which effortlessly ties to the aesthetic of the new drink. The plot follows the newly introduced character — “MTN DEW’s new pitchman,” as he interacts with KFC’s Colonel and lands a job.

This approach to a co-branding campaign draws value from the fascination with the fictitious and borders strongly on entertainment.

[ad_2]

Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in ONLINE MARKETING TRENDS

To Top
error: Content is protected !!
Top