The animated commercial provides brands and businesses with an accessible way to capture the audience’s attention. While the often vibrant and quirky aesthetic is sure to add a playful connotation to any product launch, branding initative or PSA, the entertaining value of an animated short should never be overlooked.

This list spotlights a few diverse examples of animated commercials. The tokens span a variety of industries, showcasing that dynamic illustrations can be successfully applied to many things. IKEA, for example, uses animation to pay homeage to its dedicated employees, facilitating strong relationships both inside and outside of business operations. adidas Originals, on the other hand, proves that one can tie the animated commercial to real-life with its Childish Gambino-inspired teaser.

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