Next-Gen Fashion Pop-Ups

Knowing that people are craving in-person experiences, Lone Design Club and Westfield London are launching a pop-up retail experience. The aim of the LDC X Westfield London pop-up is to put “human connection and storytelling back at retail’s center” according to Lone Design Club and it will do this by highlighting artisans, makers and designers who are passionate about sustainability. The interactive pop-up is set to include unique features like an in-store swap shop from Swapchain so that customers can exchange clothes with ease via an app. There will also be phygital elements thanks to livestream shopping studios, live editorial shoots, an interactive Instagram room and beauty treatments on-site. Although the future of fashion discovery may be online, the LDC X Westfield London pop-up wants to remind that unforgettable experiences are to be had in person.


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