Belvita Seeds & Berries Biscuits will Come in Two New Options
Convenience remains of key importance for consumers trying new products, which is one of the driving factors behind the expansion of the Belvita Seeds & Berries breakfast biscuit lineup. Set to launch into the market in June, the new breakfast bars includes Blueberry & Flax Seeds and Raspberry & Chia Seeds options as well as a Chocolate Chip variety that contains 30% less sugar than the original. The bars are reported to deliver energy throughout the morning instead of simply providing an initial boost with little additional nutritional support thereafter.
The new Belvita Seeds & Berries breakfast biscuit flavors will be supported by a substantial marketing campaign that will include TV, digital, social media, in-store activations and out-of-home advertising.