Sydney McLaughlin is the Face of This New Balance Campaign

Sydney McLaughlin is an Olympic hurdler and sprinter. She entered a serious stage of her athletic career at the tender age of 16 and, as a result, her story of how she keeps herself grounded would be of interest to many who seek to be inspired.

Footwear purveyor New Balance taps Sydney McLaughlin to star in a video installment of its ‘Runs in the Family’ campaign which details the experience of professional athletes and focuses on what keeps them going. As the name might suggest, the marketing initative focuses on family values first and foremost, placing those closest to you as a driving and supportive force.

Other New Balance ambassadors as part of this campaign includes Jaden Smith, professional footballer Sadio Mane, pro skater Jamie Foy and others.



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