Red Baron, the maker of family-sized frozen pizza products, is appealing to busy parents for back-to-school season with freezers that are full of free pizzas in Chicago and New York City. At these ‘Parent Win Stations’ stationed in high-traffic city areas, busy families will be able to stop by and grab a bite to eat. Unlocking the pizza-sharing freezers requires parents to visit Red Baron’s Instagram page to get the correct password.

As the time of the year when parents are preparing to send their kids back to school can be a hectic one, Red Baron is hoping to lend a hand in creating more “parenting wins” than “parenting fails,” as consumers are often quick to share on social media.

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