The first ad, titled ‘Next Episode,’ shows a man addicted to watching television being “rescued” through a glass window. The second commercial, ‘Working Late’ features a man working well into Friday night. He is saved by being propelled into a bar scene where he immediately switches from typing on the keyboard to playing the piano. The last video, aptly titled ‘New Dad,’ features a new father who is unmotivated to go out being freed through a hole in the ceiling into a fun Saturday night.
These funny, action-themed campaigns are ideal for the Millennial generation that Old Spice aims to appeal to.