Playful Brand Rivalries : McDonald’s Vs Burger King

The McDonald’s vs Burger King Strategy is Quite Entertaining for Consumers

McDonald’s vs Burger King is an age-old question for individuals who enjoy fast food. The two restaurants, however, take this uncertainty to a whole new level with a tongue-in-cheek marketing strategy that continuously pits the brands against one another.

One of the more recent examples of the McDonald’s vs Burger King tactic is in Belgium. The golden arches QSR launched a sizable billboard that asked the question “Served by a king, or served as a king?,” alluring people to come in and try the fast food joint’s table service. Meanwhile, Burger King responds to the remark with an adjacent message that reads “Why try to roast when you can’t even flame grill?,” boldly poking fun at the rival’s cooking methodology.

The stunt is sure to capture the attention of passers-by.