ONLINE MARKETING TRENDS
Pollution-Activated Car Billboards : car billboard
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Renault’s DisCO2unt Billboard Drops Prices as Smog Increases
While many people tend to view electric vehicles as unaffordable, this creative card billboard helps to draw attention to the price of the Renault ZOE in an unmissable way. The pollution-triggered billboard updated itself every six minutes, giving people in the city the chance to secure a discounted price immediately via a smartphone. The clever Renault campaign for the zero-emission electric car speaks directly to people in the prime market for a cleaner car.
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