The New Warburtons Bagels Come in Plain and Cinnamon & Raisin
The soft bagels come in Plain and Cinnamon & Raisin flavor options, and are made in the traditional method that sees them boiled before being baked for a soft, chewy texture. Coming in packs of five, the bagels are available for purchase at convenience stores and will be supported by a TV advertising campaign this spring starring Robert De Niro.
Innovation and Product Marketing Director at Warburtons Darren Littler spoke on the new Warburtons Bagels saying, “We are delighted to be expanding our portfolio and helping to drive growth in the bakery category with such a high-quality product. Unlike most on the market, our bagels are pre-sliced making them really convenient for consumers. They also offer a great sandwich alternative whether toasted or un-toasted and can be enjoyed with a variety of fillings. Alongside our already popular Warburtons Thin Bagels, our new range offers a versatile snack and will be key in helping retailers expand their bakery repertoire.”