Protective Spicy Burgers

The Spicy Yakuyoke Whopper from Burger King Japan is a uniquely branded version of the chain’s signature burger that boasts protective qualities to help people get through the New Year. The burger is named to suggest that it’s helpful for warding off evil spirits or offering protection against bad luck, which is surely something people will gravitate towards at the end of 2020. The burger itself is wrapped in red paper, a color that’s associated with good fortune, and Burger King claims that the sauce used on the burger is its spiciest choice to date. The burger, which functions like an edible amulet, can be seen in a commercial where Yakuyoke services are offered in temples to bestow people with its protective powers.Image Credit: Burger King Japan


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