It’s an annual tradition for Just Born Quality Confections to host the Peep Chick Drop and this year, like countless events, the New Year’s Eve drop is going totally virtual. Modeled after the crystal ball that’s dropped in NYC’s Times Square, the Peep Chick Drop gives people the chance to see a nearly five-foot yellow Peeps Chick drop to bring in a fresh New Year.The new take on this event is being bolstered by a Virtual PEEPSFEST Show that includes art activities, music for kids and plenty more family-friendly fun. As part of the two-day New Year’s Eve festival celebrations, Just Born will be livestreaming the drop of the yellow Peeps Chick at 4:30pm on the 31st.Image Credit: Just Born Quality Confections

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