ONLINE MARKETING TRENDS
QSR Navigational Campaigns : Navigate Cities Using McDonald’
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The campaign was designed by Leo Burnett Moscow to showcase routes to iconic tourist destinations across five major cities including the Louvre in Paris, France; Ming Palace in Nanjing, China; Westminster Cathedral in London, UK; the Flatiron Building in New York City, USA; and the Duomo in Milan, Italy.
The interesting campaign shows the universalness of the fast-food chain and how it can be used as a landmark across the globe. The navigational campaign helps international customers feel connected to the brand and each other.
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