ONLINE MARKETING TRENDS
Goth-Inspired Brand Launches : online fashion culture
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The brand was launched through the collaborative efforts of Chris Snyder (@garbage_b0y) and Paul Cantrell (@lhommwboy) who are the creative masterminds behind the Goth Croc. In fact, this model is central to Goth des Garçons as the new label boasts eight different colorways of the footwear. Given the absurdity and popularity of online fashion cultures, this launch is a great example of how far something can take you if it goes viral.
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