Hidden Valley Ranch Launched a Summer Collection with Pool Floats
The new summer collection from Hidden Valley Ranch dropped on May 21st. Many of the items in the collection are branded with cheeky phrases such as a one-piece that says “I put ranch on my ranch,” and a water bottle that says “There’s a chance this is ranch.” However, one of the most coveted items in the new collection is a pool float shaped like a giant bottle of ranch. As the brand describes it, “Float with flavor on top of Hidden Valley’s ranch bottle pool float while dressing the part in his and hers Hidden Valley swimwear.”
With brands such as Taco Bell, Cracker Barrell, and now Hidden Valley creating their own novelty pool floats, it’s clear that poolside accessories are a clever branding tactic for tapping the Instagram generation.
Image Credits: Hidden Valley Ranch.