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Refreshing Citrus Tea Beers : Bud Light Lemon Tea

Refreshing Citrus Tea Beers : Bud Light Lemon Tea

ONLINE MARKETING TRENDS

Refreshing Citrus Tea Beers : Bud Light Lemon Tea

Bud Light Lemon Tea is Brewed with Zesty Lemon Peels

The Bud Light Lemon Tea is the latest creation from Anheuser-Busch in its flavored beer product lineup that builds on the success of citrus infusions with an additional burst of flavor. Brewed with zesty lemon peels, the beer is aged with black tea leaves that give it a distinct flavor that is unlike what we’ve seen in the past from the classic American libation brand. The libation is arriving just in time for the summer and is likely to be a favored refreshment amongst Millennial consumers looking for an alternative to traditional beer.

VP of Marketing for Bud Light Andy Goeler spoke about the new product explaining that, “As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding. We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process. Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family.”



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