ONLINE MARKETING TRENDS
Relatable Connected Home Ads : Nest’s New Campaign
Google Nest’s New Campaign Highlights Simple Moments
The ad is set to the tune of Phillip Phillips’ ‘Home’ and features a series of short but relatable clips that spotlight different family dynamics and stories. Some of these moments include a small child putting makeup on her father, a couple sharing a kiss while brushing their teeth, two women celebrating a birthday over Facetime, birthday parties, tears, messes, births, deaths and more.
Every moment is equally touching as the ad represents the rebranding of Google Nest to a device that seamlessly integrates into the home.
Image credit: Google Nest