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Relatable Connected Home Ads : Nest’s New Campaign

Relatable Connected Home Ads : Nest's New Campaign

ONLINE MARKETING TRENDS

Relatable Connected Home Ads : Nest’s New Campaign

Google Nest’s New Campaign Highlights Simple Moments

Nest’s new campaign aims to help make houses homes, and does this with an emotional ad that highlights the simple moments that make life beautiful.

The ad is set to the tune of Phillip Phillips’ ‘Home’ and features a series of short but relatable clips that spotlight different family dynamics and stories. Some of these moments include a small child putting makeup on her father, a couple sharing a kiss while brushing their teeth, two women celebrating a birthday over Facetime, birthday parties, tears, messes, births, deaths and more.

Every moment is equally touching as the ad represents the rebranding of Google Nest to a device that seamlessly integrates into the home.

Image credit: Google Nest



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