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Retro-Style Fashion Collaborations : FILA x Pepsi

Retro-Style Fashion Collaborations : FILA x Pepsi

ONLINE MARKETING TRENDS

Retro-Style Fashion Collaborations : FILA x Pepsi

The FILA x Pepsi Collection Reveals Stylistic Similarities

The latest retro statement in the fashion world comes from the FILA x Pepsi collaboration. The two brands join forces to bring their respective aesthetics together in a capsule that features a variety of t-shirts, sports bras, shorts, leggings, and other sporting essentials.

What is curious about the FILA x Pepsi collaboration is how the branding identities of both companies mix so well with one another. The label’s nostalgia-inducing color palettes are seamlessly integrated, while the logo motifs are styled to perfection.

In addition to the garments offered through the FILA x Pepsi collaboration, the two brands also debut two sneaker silhouettes — the Creator and the Disruptor 2. Both carry the same retro-inspired vibe as the rest of the collection.

The FILA x Pepsi capsule is made available exclusively at DTLR/VILLA.



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