Virgil Abloh and Evian Opened the Drip Drop Pop-up in NYC
Designer Virgil Abloh has partnered with Evian to create reusable water bottles that blend design and sustainability, offering an alternative to the traditional refillable container — these water bottles were displayed at a pop-up in New York City dubbed ‘Drip Drop.’
The stylish pop-up featured various designs created by Abloh, each one boasting the logo “One Drop Can Make A Rainbow,” which includes the designer’s iconic quotation marks. The bottles feature colorful dots with the logo inside, and at the event, 10 bottles which featured Abloh’s handwriting were raffled off. Consumers are demanding eco-friendly initiatives from brand’s, and this unexpected collaboration represents the unique ways in which brands are responding to this demand.
Image credit: Eddie Lee, Hypebeast