ONLINE MARKETING TRENDS
Revamped Plant-Based Product Branding : Alpro branding
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The new Alpro branding and the market status of plant-based products was addressed by Marketing Director for Alpro UK & Ireland David Jiscoot who said, “At present, around £1 in every £10 spent on plant-based food and drink is going through convenience, with sales having risen by 34% in this channel in the last year alone. This means that now is the time for convenience store owners to start to realize the full potential for plant-based sales in this channel, by stocking the plant-based brands that can help them to grow their sales.”
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