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Rewarding Grocery Games : branded video game

Rewarding Grocery Games : branded video game

ONLINE MARKETING TRENDS

Rewarding Grocery Games : branded video game

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No Frills’ Branded Video Game Lets Players Earn Real Loyalty Points

Around this time last year, Canadian discount store chain No Frills released its streetwear-inspired Hauler clothing line and now, it is launching a branded video game called Hauler Aisles of Glory. The retro 8-bit 2D animation video game is designed to virtually get No Frills shoppers ready for their next in-store visit and in the process, give them the chance to earn PC Optimum loyalty points.

The web-based game can be played in-browser on mobile, tablet and desktop devices and is modeled on the in-store shopping experience. “Haulers” will challenge themselves by hauling groceries from different sections of the grocery store and avoiding the unnecessary and expensive “frills” that won’t be found in the store like diamonds, limousines and speed boats.

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