Rival Burger Campaigns

KFC Spain introduced a new La Infame burger that’s said to be so good that even the brand’s competitors can’t resist it. The burger replaces bread with fried chicken and the best features of the burger are spotlighted in the Blackdoors campaign. The campaign video seats Colonel Sanders at a table in the style of The Last Supper and the brand’s mascot is joined by other well-known rivals from competing fast food restaurants. To encourage fast food staffers from other restaurants to covertly try the new burger, KFC is inviting them in via “the backdoor” to try the burger. After a verification test that confirms a staffer’s employment status, they will get details on where they can receive the burger for free in select areas.


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