Rosé-Themed Rebranding Campaigns : Rebranding Campaign

Three Olives Rosé Vodka Aims to Rename Locations & Landmarks

For April Fool’s Day earlier this year, Three Olives Rosé Vodka initiated a rebranding campaign to change the name of Roosevelt Island to Rosévelt Island to officially declare it as a party-ready destination for Millennials. Inspired by the response from its fans, Three Olives Rosé Vodka is continuing its mission to “paint the country pink” just in time for National Rosé Day.

Three Olives Rosé Vodka now wants fans to help it rename neighborhoods, transit stops and local landmarks across the country for their chance to have the best-selling rosé vodka brand throw a summer party in the city that wins the most votes. The campaign asks people to play a part in finding the home of Rosévelt, USA by renaming possible options like Chicago’s Roosevelt Station or Florida’s Roosevelt Bridge.